DeckmanBBQ by Simply Decks & Stuff

The Challenge

Showcase products, but no eCom

Simply Decks & Stuff is not only the first Fort Wayne Trex Platinum dealer. They are also Fort Wayne’s only Traeger Platinum dealer. And while the two primary offerings from Simply Decks both focus on that outdoor living experience, the two audiences are not mutually exclusive, they do serve two very separate customer needs and buying experiences.

The solution

Leverage WooCommerce, but turn off purchasing

In order to serve the needs of those customers seeking the very best in outdoor cooking experience, we developed the website to showcase Simply Decks offerings of Traeger products, as well as rubs, sauces & accessories from places like Heath Riles & Meat Church. We also wanted to create the site as an eCommerce offering, simply without the checkout functions. This decision was made due to the incredible cost involved with shipping a Traeger smoker. However, utilizing the catalog based approach allows users to browse in a familiar experience to find the product they are looking for, its price, and availability at the store.

Catalog Website

Mobile Responsive, catalog website focused on brand dev, company info, & product offerings without sales transactions.

UI/UX Design

Created brand image including: logo, messaging, color scheme & fonts, while also developing promotional product offerings.


Resolved technical SEO elements: H1-6 & p on content, Image Alt Tags, Google Analytics & Search Console & keyword research.

The result

More traffic, new leads & a smokin' site

Since launching the new site in November 2019 (along side the new Simply Decks & Stuff parent website), site traffic has continued to pick up month over month. Customers have given feedback that they like the features of the site and the showcase of what Simply Decks offers in the store. The future looks bright for Simply Decks, Fort Wayne’s only Traeger Platinum dealer, and the Path Finder Group will be there every step of the way to maximize their digital footprint.
Deckman BBQ Large Display
The Path Finder Group - Logo

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