RG Hockey Source for Sports

The Challenge

Website refresh after rebrand

RG Hockey came with a need to refresh their web presence after their re-branding. After joining forces with Source for Sports, RG Hockey not only wanted to update their web presence but improve their customer experience.

The solution

Leverage WordPress creating custom website matching brand refresh

Brainstorming ways that RG Hockey could offer web browsers the same high quality service that customers receive in their store, we developed a custom appointment scheduling module. Customers are now able to book a time to come to the store and get specialized services from specific staff members.

Brochure Website

Mobile Responsive, brochure website focused on providing brand development, org info, photos, service offerings, & more.

UI/UX Design

Refreshed the user experience (UX) by creating better user interactions (UI) on the website, through key design elements.


Resolved technical SEO elements: H1-6 & p on content, Image Alt Tags, Google Analytics & Search Console & keyword research.

The result

Page 1 Google ranking in first 6 months

With over a year under our belt from the initial launch of the redesigned site, RG Hockey has partnered with the Path Finder Group on an SEO campaign to rank as a top page for “Custom CCM Hockey Stick” and drove traffic into the store during Black Friday 2019. The future looks bright, with more solutions planned into 2020 and beyond!
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