Smoked Q

The Challenge

Launching a brand & business

Smoked Q was a result of years of experimentation. Then in 2021, with some free time due to the pandemic, Smoked Q launched with five key products offering small batch, handcrafted sauces, rubs & spice blends. But to do this, they needed a brand image, an eCommerce solution to sell products, and traffic coming to the site.

The solution

WooCommerce, Square Payments & Digital Marketing

To solve Smoked Q’s needs, the PF Group created a custom eCommerce site leveraging WooCommerce with Square payments & ShipStation shipping. To get the word out a combination of SEO, Facebook / Instagram Ads & Google Shopping marketing campaigns have been leveraged to launch the business and begin sales.

eCommerce Website

Mobile Responsive, e-commerce website focused on product offerings, sales, brand development, & company information.

UI/UX Design

Created brand image including: logo, messaging, color scheme & fonts, while also developing promotional product offerings.


Resolved technical SEO elements, competitor analysis, A/B testing, Heat mapping, Google Analytics & Search Console analysis.

The result

Top 3 Google Results & SALES!!!

In the first three months, Smoked Q observed increases traffic due to multiple pages ranking in top 3 Google organic results. With the combination of Facebook & Instagram marketing campaigns, sales have begun to flow in. The future looks great for Smoked Q!
Smoked Q Site Grab
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